Consumer Health covers four of the major healthcare categories: Weight Management, Joints and Mobility, Female Wellbeing and Vanity and Male Wellbeing and Vanity. Its product portfolio consists of vitamins, minerals and supplements, analgesics, skin care, herbal medicines, cough and cold remedies and slimming aids.
Direct grasp of the consumer needs and responding by reaching out with accurate products, have been the operational crux of the consumer health arm. The marketing constitution thus aptly comprises Retail as well as Direct selling routes.
Almost all growth in Consumer Health has been organic. This is largely due to investment in successful customer service via personal medical support centre and continuous education programs.
Manufacturing and product development is outsourced to reliable established players across Europe, USA and Asia.
The Company believes that the product portfolio growth has been and will continue to be achieved through the Group's focus on its customers, its marketing-led approach and its ability to offer a wide range of products with a common brand identity. |
