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Lipobind, a Goldshield plc product has won the Fresh PR Award for Freshest Use of celebrity for its Katy Hill campaign (by Pegusus PR).
The campaign successfully used celebrity endorsement to promote Lipobind and had a good recall amongst the judges. The campaign focussed on Katie Hill, who managed to lose an amazing 4 ½ stone with the weight loss product. This was a great selling point and the campaign gained much widespread coverage, contributing to its overall success.
TV and radio presenter Katy Hill, 37, was chosen for her aspirational yet healthy figure and down-to-earth personality. Katy trialed LIPObind to get back in shape post-pregnancy and succeeded in losing more than 4 stone.
Retail sales of Lipobind increased by 500 per cent during June and the product exceeded its summer sales targets by 300 percent and according to AC Neilson data, LIPObind is now the number one, best selling, slimming aid by cash rate of sale in British retail’.
The Fresh PR Awards recognises excellence and creativity in public relations. The Awards follow a two stage judging process. The competition which attracted entries from across the length and breath of UK was of a lofty standard. For more details, log on to http://www.freshprawards.co.uk/default.aspx.
LIPObind by Goldshield is a natural OTC weight management product that reduces the amount of fat the body absorbs from food. The product was launched into retail in January 2008.
Goldshield plc is a British pharmaceutical and consumer health company listed on the London Stock Exchange. The Company has offices in UK, USA and India and sells its products in more than 70 countries. Goldshield employs more than 800 people worldwide. Sales turnover for the period ended March 31, 2008 was GBP 84.9 million.
For more information contact:
info@goldshieldgroup.com |
